EGEC has undergone a complete update of its visual identity and today unveiled its new logo and website.
“Changing our visual identity is a step further towards the recognition of the important role that geothermal has to play in the energy mix,” said EGEC’s President Ruggero Bertani, Enel Green Power. “The new logo reflects the growth of the association, its constant commitment to the promotion of the geothermal industry in Europe, and the constant innovation that distinguishes the geothermal sector.”
The new logo still carries a reference to the old mark, which has been in force since the founding of the association in 1998, but it brings to it a new dynamism which encases the values professed by the organisation and its members – professionalism, reliability, and modernity. The brand presents, in a visually concise form, the essence of geothermal energy, both in its process and in its symbolism of colours, with the characteristic ‘v’ shape representing the renewable energy coming from the ground and raising towards a more sustainable use of our energy sources.
In conjuction with the new website, EGEC also publishes the sixth edition of the Geothermal Market Report. The 2016 edition of this established publication is a five-year assessment of the electricity, district heating and geothermal heat pump sectors. The report shows that in recent years a substantial number of projects have been developed throughout Europe, and geothermal energy is on its way to become a key player in the European energy market.